branding

For the Love of Marketing

11 Feb, 2016 in Marketing tagged branding / channels / creative / experience / marketing / valentine by admin

Every year February 14th is celebrated as Valentine’s day – a day many people exchange cards, gifts or flowers with special people in their lives. While Valentine’s day is a day of romance and exchange of gifts for lovers, for businesses it is a day to “cash in” With an […]

Branding SME -1

12 Oct, 2015 in Branding tagged brand identity / branding / consumer / customer / SME by admin

Almost every business has a name, from the smallest market trader to the largest multi-national corporation. However, not a lot of those businesses have what could be classified as a ‘brand’ or a ‘brand name’. Often times, what is prevalent are products or services that are made available, but which […]