Leveraging self-promotion to build personal brands

In this part of the world, we were brought up to know that you don’t “blow your own trumpet”, meaning that you do not promote yourself. This position encouraged modesty and dictated how we related to things, though this mind-set is now at the risk of extinction! In modern times, […]

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INNOVATE OR DIE!

Many companies accept that innovation is important to their business and agree with the notion around the saying “innovate or die!”. This underscores the importance of innovating around products, services and processes. In the real sense of it, without thinking differently from conventional ways, this world will be a boring […]


5 things start-ups need to know about marketing in 2017

The thrill of starting a business is exhilarating and at the same time the challenges cannot be ignored. Despite the existing challenges, new companies will continue to spring up; as such what is important is learning how to go above the challenges while setting up and running a start-up. While […]

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Is your Content “Snackable” and “Sharable”?

Content they say is king! Content is one of the key trends that continues to be relevant into 2016. So what is content and how can content be marketed? Content is defined as “Text matter of a document or publication in any form. Content is both information and communication: the […]


For the Love of Marketing

Every year February 14th is celebrated as Valentine’s day – a day many people exchange cards, gifts or flowers with special people in their lives. While Valentine’s day is a day of romance and exchange of gifts for lovers, for businesses it is a day to “cash in” With an […]

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The Principal Edit

Bolajoko Bayo-Ajayi is a marketing and brand communication expert, with over 16 years experience in two of the world’s biggest multinationals – Diageo and Coca-Cola. She has managed several brands, including several billion dollar brands and nurtured them to achieve sustainable growth.

She is passionate about building brands and helping individuals and organizations apply relevant marketing principles to build their corporate and personal brands.

She also has a drive to develop people; with an awareness that investing in capacity and capability will impact positively on individual & company goals; a philosophy that has made her an exceptional people manager and leader.